Fed reports that Gift Card industry not as massive as thought

According to a recent study by the Federal government the gift card industry is not quite as massive as has been suggested. With such astounding figures as $100 billion being thrown around, there has been some questioning of just how big the gift card/prepaid industry is. The Fed has now done their analysis and are suggesting that it may not be quite as large as some think. The blog that posted this article is on a credit card website and it is in their interest to promote credit cards over debit cards. As always, it is important to read into the slant given to an article. The blog suggests that the fed has a number of $10 billion in 2006. This seems extremely low and a bit biased. Read for yourself: http://blogs.creditcards.com/2008/04/fed-study-deflates-size-of-gift-card-industry.php