The Texas Exes gave away a $500 gift card recenlty. The gift card was the basic Pre-paid Visa. The pre-paid visa is often the best card you can give becuase it is accepted at so many places. I suppose the next best gift card, if the recipient is tech savvy is an Amazon gift card.
The Texas Exes (alumni from Texas) had asked all alumi to submit updates about their life to the school. All who participated were given an entry into a lottery to win the $500 visa gift card. This is a great example of using the gift cards to push participation. There is nothing like a little bribe to get the team rolling!
Added on 06/17/2009
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