In his blog post Seth makes an undeniable point - with 8 billion dollars in breakage every year, there are problems with gift cards. No doubt. But the industry is working to fix these. Lawa are being put in place very fast around the country to eliminate any expiration date issues but no law will ever stop a nordstrom gift card from getting lost in a car's glove box.
It still is true however that gift cards are better than a simple $100 bill. If I give my brother, a new dad a gift card to comfort first I am saying - 'I know Fatherhood is tough and you are broke, here is a little help" If I hand him a hundred dollar bill it could mean anything and nothing.
Gift cards are here to stay Seth - come over to the party - there is room on the band wagon. Hey, we may even send you a gift card of your choice!
Added on 03/09/2009
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