You have heard hard-to-understand but true Physics facts such as that you age faster when in outer space (I can't get my head around that one for the life of me). Well I posit a new one for us all to consider: every day that a gift card goes ubnused increases the likelihood that it will never be used by a compounding factor of 100. I don't know exaclty how fast that will relegate the card into the "never to be used" bin but it can't be longer than 33 days.
Don't believe me? Look in your wallet at that 4 month old Amazon gift card. You are looking at a virtual dead soldier. You are probably not going to use that card. I have been there. My drawers are full of movie gift cards that are better used as page holders for my book.
I can't explain this, it is just real. Use your gift cards the same day you get them. Encourage poeple you give gift gift cards to get online or in a store the same day and spend them.
Added on 01/24/2009
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