The article written in Business Week focuesed on the ongoing theft and fraud issues that plague the gift card industry. The interesting part to us here at GiftCertificateGuide was that the article mentioned that gift cards had eclipsed the $53 billion dollar mark last year.
Fraud and crime in the gift card industry will be solved and dealt with. Ultimately it will be held to under 5%. The real story here is how amazingly massive gift cards have become. From a business that was arguably non-existent 20 years ago, it has sprung to $53 billion dollars. Gift cards are a retail force on every level. We are happy to be here to report on them! Happy gifting to all.
Added on 09/01/2009
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