Los Angeles is home to sun, surf, celebreties and more. They are also home to many merchants who are happy to be promoting their gift cards on billboards. Casinos and restaurants are mentioning their gift cards on the billboards near the freeway. In addition, I noticed leaflets promoting the Marriott gift cards in the hotel I am staying in.
I have yet to venture into the city to see if I notice much gift card activity on the streets. LA is a pretty 'cool' city and gift cards still have a slight 'uncool' reputation in some corners of the US. I will see what the city's termperature towards gift cards is tonight when I try using one at a fancy restaurant.
Shopping seems alive and well here in LA if ads in the magazines are any indication so I imagine that shopping mall merchants are pushing gift cards hard. I will learn more about all of this in the next day.
Wish me luck in LA as I gather information on gift cards here and look all over for Kevin Bacon!
Added on 09/23/2009
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