It makes sense that gift cards are used as incentives in promotions. Let's say you have a new website that needs to get some user generated content fast. Tell me a better way to do it than by promising a $200 gift card North Face or Sears to the 10 best articles written on your topic of choice!
Gift Card Giveaways work for the simple reason that people love the choice and freedom that come along with gift cards while it also allows the merchant or website to give something other than cold cash. I bet there is some form of tax benefit for not simply giving cash but I am not sure what it is. Any accountants out there willing to let me know?
Gift Cards are huge and they are only getting bigger thanks to the fact that they are ideal for giveaways.
Added on 06/01/2009
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