Many companies are participating in the gift card revolution are actually positioned behind the scenes. Not all are front and center with products such as nordstrom gift cards or urban outfitters gift cards. The companies behind the scenes are offering to build the technologies that enable and process gift cards.
One company providng the skeleton of the gift card world is Shift4. They have a gift card solution for companies looking to enter the space. It's Your Card is the name of their product and it enables companies to offer both plastic and electronic gift cards. It's Your Card can also enable prepay cards and merchant return cards. Their ASP utilizing technology is a best of breed solution and offers to put Shift4 in a leadership roll one the gift card arena.
Gift cards are big business and it is not only the merchants who are participating.
Added on 09/07/2009
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