I have proudly been writing this blog for over two years now. It is safe to say that I know more about gift cards than I ever thought I would. I started this website with my brother years ago to experiment in the world of ecommerce and to try to get a grip on the massive industry of gift cards. Hundreds of posts later and after thousands of hours analyzing the gift card market and I remain very interested in the topic. The gift card industry, defying logic, continues to grow and grow.
This blog is designed to discuss a new topic of gift card marketing on a weekly basis. There is always something new and interesting in the gift card space. There is a constant need to watch for new fraud alerts in gift cards, there are new laws regulating gift cards made all the time and merchants continue to think of new ways to approach the space.
Please feel free to comment on any post I add or to even register and post yourself. There is nothing like an active blog and especially one concentrated on the gift card space. One of the biggest challenges for me is to stay on top of gift card news for merchants outside of my area. I live in Washington and seem to have a good feel for gift card information on the west coast. Outside of the west coast I am not as schooled as I would like to be so please post any gift card information from your region!
Added on 03/21/2010
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